ASWORTH, Gregory a Henk VOOGD. Selling the City: Marketing Approaches in Public Sector Urban Planning, London: Belhaven Press, 1990, 177 s., ISBN 978-18-52930080 .
JEŽEK, Jiří. Městský marketing - očekávání a realita. Sládkovičovo: Vysoká škola Visegrádu, 2011, 208 s., ISBN 978-80-89267-70-5 .
HANULÁKOVÁ, Eva et al. Marketing územia. Oblasti, možnosti a pespektívy. Bratislava: Ekonóm, 2004, 235 s., ISBN 80-225-1918-9.
Regional and City Marketing
| Language of instruction | angličtina |
|---|---|
| Code | 118-0543 |
| Abbreviation | RMMAJ |
| Course title | Regional and City Marketing |
| Coordinating department | Department of Regional and Environmental Economics |
| Course coordinator | prof. Ing. Jan Sucháček, Ph.D. |
Summary
The main objective of the course lies in familiarisation of students with the role and importance of regional and city marketing for territorial development. We will analyse the reasons of the introduction as well as spreading of this dynammic discipline. Attention will be devoted to elemetns and processes belonging to regional and urban marketing. Apart from theoretical aspects and continuities of territorial maketing, its practical application is not neglected as it becomes an inseparable part of territorial managements.
Literature
Advised literature
RUMPEL, Petr. Teritoriální marketing jako koncept územního rozvoje. Ostrava: Ostravská univerzita, 2002, 177 s., ISBN 80-7042-830-9.
VAŇOVÁ, Anna. Strategické marketingové plánovanie rozvoja územia. Banská Bystrica: Univerzita Mateja Bela, 2006, 140 s., ISBN 80-8083-301-X .
KAVARATZIS, Mihalis, Gary WARNABY a Gregory ASHWORTH. Rethinking Place Branding. Comprehensive Brand Development for Cities and Regions. Basel: Springer, 2015, 248 s., ISBN 978-3-319-12423-0 .
VAŇOVÁ, Anna. Strategické marketingové plánovanie rozvoja územia. Banská Bystrica: Univerzita Mateja Bela, 2006, 140 s., ISBN 80-8083-301-X .
KAVARATZIS, Mihalis, Gary WARNABY a Gregory ASHWORTH. Rethinking Place Branding. Comprehensive Brand Development for Cities and Regions. Basel: Springer, 2015, 248 s., ISBN 978-3-319-12423-0 .