This subject determines the frame of legal regulation of social use and protection of intellectual property. The aim is to acquaint the students with deeper knowledge of legal norms regarding intellectual property and private data protection. It further considers copyright and industrial copyright´s regulation in the Czech Republic and abroad. Also in practical connection legal regulation of advertising as for public and private level is dealt as well as advertising self-regulation.
Literature
BAINBRIDGE, I. David. Intellectual Property. Seventh Edidion. London: Pitman Publishing, 2009, 886 p. ISBN 978-1-4058-5920-2.
Advised literature
Intellectual Property Law and Policy. Hart Publishing, 2013. ISBN 1849460574.