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International Business

International Business
120-0373/01
čeština

Summary

The subject provides students with theoretical knowledge as well as practical skills in the field of international business. It illuminates business issues in international markets. Upon successful completion of this course, students will be familiar with the specifics of international business, they will be able to analyze the international business environment and to identify the decisive factors and trends in the international context, including the support of companies in the international context.

Literature

BUCKLEY, P. J., ENDERWICK, P. and H. VOSS. International business. Oxford: Oxford University Press, 2022. ISBN 978-0-19-886189-8.
CZINKOTA, M. R., RONKAINEN, I. A. and S. GUPTA. International Business. Cambridge: Cambridge University Press, 2021. ISBN 978-1-108-47674-4.
HILL, Charles W. L. Global Business Today. New York: MCGraw Hill, 2022. ISBN 978-1-266-10314-8.

Advised literature

MELLAHI, K., MEYER, K., NARULA, R., SURDU, I. and A. VERBEKE. Oxford Handbook of International Business Strategy. Oxford: Oxford University Press, 2021. ISBN 0198868375 .
NECK, H. M., NECK, Ch. P. and E. L. MURRAY. Entrepreneurship. The Practice and Mindset. Los Angeles: SAGE Publications, 2021. ISBN 978-1544354620 .
WILD, J. and K. WILD. International Business: The Challenges of Globalizations (What´s New in Management). New York: Pearson, 2021. ISBN 978-0134729220 .


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Language of instruction čeština
Code 120-0373
Abbreviation MEP
Course title International Business
Coordinating department Department of International Economic Relations
Course coordinator Ing. Bc. Monika Mynarzová, Ph.D.