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Ukončeno v akademickém roce 2012/2013

Doing Business in the EU

Type of study Bachelor
Language of instruction Czech
Code 120-0443/01
Abbreviation PPEU
Course title Doing Business in the EU
Credits 4
Coordinating department Department of International Economic Relations
Course coordinator prof. Ing. Karel Skokan, Ph.D.

Osnova předmětu

1. Introduction - entry into the subject.
2. Business environment and institutions.
3. Business and Industry - EU Policy.
4. Business support in the EU I
5. Business support in the EU II.
6. Business support in the CR I.
7. PBusiness support in the CR II.
8. Support of small and medium-sized companies
9. Forms of transnational companies.
10. Business ethics and corporate social responsibility.

E-learning

System Moodle.

Povinná literatura

BARRINGER, Bruce R. a R. Duane Ireland. Entrepreneurship Successfully Launching New Ventures. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
WILD, J. a K. L. WILD. International Business. The Challenges of Globalization. Pearson, 2019. ISBN 9781292262253 .
STEHLÍK, V., HAMUĽÁK, O. a M. PETR. Handbook on EU Internal Market. Olomouc: Univerzita Palackého v Olomouci, 2016. ISBN 978-80-244-4898-5.

Doporučená literatura

HISRICH, Robert. International Entrepreneurship. Starting, Developing, and Managing a Global Venture. London: Sage Publications, 2016. ISBN 978-1-4833-4439-3 .
HAMILTON, Leslie and Philip WEBSTER. The International Business Environment. Oxford: Oxford University Press, 2018. ISBN 9780198804291 .
MELLAHI, K. et al. Oxford Handbook of International Business Strategy. Oxford: Oxford University Press, 2021. ISBN 0198868375 .


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