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Terminated in academic year 2021/2022

Doing Business in the EU

Type of study Follow-up MasterBachelor
Language of instruction Czech
Code 120-0443/02
Abbreviation PPEU
Course title Doing Business in the EU
Credits 3
Coordinating department Department of International Economic Relations
Course coordinator Ing. Bc. Monika Mynarzová, Ph.D.

Subject syllabus

1. Introduction to the course.
2. Enterprise and entrepreneurship. Business environment and institutions to promote entrepreneurship.
3. Business support in the CR.
4. Support of small and medium-sized companies.
5. EU policies to support industry and business.
6. Financial instruments in support of business in the EU.
7. Operational business support programs in the CR.
8. Innovation and support innovative entrepreneurship.
9. National and multinational companies in the EU.
10. Business ethics and corporate social responsibility.
11. Protection of intellectual property in the EU.
12. Adjust the position of entrepreneurs in the EU markets I (free movement of goods, free movement of services).
13. Adjust the position of entrepreneurs in the EU markets II (free movement of persons, free movement of capital and payments).
14. Current problems of business and its support in the EU.

Literature

BARRINGER, Bruce R. a R. Duane Ireland. Entrepreneurship Successfully Launching New Ventures. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
WILD, J. a K. L. WILD. International Business. The Challenges of Globalization. Pearson, 2019. ISBN 9781292262253 .
STEHLÍK, V., HAMUĽÁK, O. a M. PETR. Handbook on EU Internal Market. Olomouc: Univerzita Palackého v Olomouci, 2016. ISBN 978-80-244-4898-5.

Advised literature

HISRICH, Robert. International Entrepreneurship. Starting, Developing, and Managing a Global Venture. London: Sage Publications, 2016. ISBN 978-1-4833-4439-3 .
HAMILTON, Leslie and Philip WEBSTER. The International Business Environment. Oxford: Oxford University Press, 2018. ISBN 9780198804291 .
MELLAHI, K. et al. Oxford Handbook of International Business Strategy. Oxford: Oxford University Press, 2021. ISBN 0198868375 .


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