Skip to main content
Skip header

International Business

Type of study Follow-up Master
Language of instruction Czech
Code 120-0473/02
Abbreviation MEP
Course title International Business
Credits 5
Coordinating department Department of International Economic Relations
Course coordinator Ing. Bc. Monika Mynarzová, Ph.D.

Subject syllabus

1. Introduction to international business.
2. Business in international markets, nature, specifics and risks. Globalization Trends in the World Economy and Entrepreneurship in International Markets. Environment in international business (economic, political, legal, technological, social and cultural).
3. Entrepreneurial activities and their internationalization. Theoretical Approaches to the Internationalization of Business Activities (Internalisation Theory, International Product Life Theory, Step Approaches, Network Approach, etc.).
4. The theory of international business.
5. Entities carrying out international business activities and their categorization. Measurement of the degree of internationalization of business entities.
6. Multinational enterprises, their creation and development. Forms of organization of multinational enterprises. Multinational companies in the European Union and the Czech Republic.
7. Small and medium-sized enterprises and their specifics in international business. Support for SMEs from national and international sources. Support of international activities of small and medium-sized companies.
8. Management of international business activities. Decisions on the internationalization of business activities (entry, localization of entrepreneurial activities, method of entry).
9. Factors determining the internationalization of business activities. Factors of the external environment (the environment of the national state, the environment of the world economy). Internal environment factors.
10. International business through pricing of financial aspects (sources of international business financing, financial management in international business). International finance (financial system, exchange rates, FDI).
11. International Business and the European Union. The internal market of the European Union and the so-called fundamental economic freedoms. EU policies and activities supporting the development of the business environment.
12. International Entrepreneurship in the Field of Competition Protection. Public enterprise support in the internal market.
13. Business in the Czech Republic and its support in an international context. Support of entrepreneurship and pro-export policy in the Czech Republic and its inclusion in international systems. Institutional support of business entities in the Czech Republic (MIT, EGAP, CzechInvest, CzechTrade, Czech Export Bank, ČMZRB, etc.).
14. Current Issues of International Business.

Literature

CZINKOTA, M. R., RONKAINEN, I. A. a S. GUPTA. International Business. Cambridge: Cambridge University Press, 2021. ISBN 978-1-108-47674-4.
GERINGER, J. M., MCNETT, J. M. a D. A. BALL. International Business. New York: MCGraw Hill, 2023. ISBN 978-1-265-04584-5.
HILL, Charles W. L. Global Business Today. New York: MCGraw Hill, 2022. ISBN 978-1-266-10314-8.

Advised literature

BUCKLEY, P. J., ENDERWICK, P. a H. VOSS. International business. Oxford: Oxford University Press, 2022. ISBN 978-0-19-886189-8.
MELLAHI, K., MEYER, K., NARULA, R., SURDU, I. a A. VERBEKE. Oxford Handbook of International Business Strategy. Oxford: Oxford University Press, 2021. ISBN 0198868375 .
VERBEKE, Alain. International Business Strategy. Rethinking the Foundations of Global Corporate Success. Cambridge: Cambridge University Press, 2022. ISBN 978-1-108-48803-7.