International Business

International Business
120-0473/01
čeština International Business
120-0473/02
čeština

Summary

The subject provides students with theoretical knowledge as well as practical skills in the field of international business. It illuminates business issues in international markets. Upon successful completion of this course, students will be familiar with the specifics of international business, they will be able to analyze the international business environment and to identify the decisive factors and trends in the international context, including the support of companies in the international context.

Literature

CZINKOTA, M. R., RONKAINEN, I. A. a S. GUPTA. International Business. Cambridge: Cambridge University Press, 2021. ISBN 978-1-108-47674-4.
GERINGER, J. M., MCNETT, J. M. a D. A. BALL. International Business. New York: MCGraw Hill, 2023. ISBN 978-1-265-04584-5.
HILL, Charles W. L. Global Business Today. New York: MCGraw Hill, 2022. ISBN 978-1-266-10314-8.

Advised literature

BUCKLEY, P. J., ENDERWICK, P. a H. VOSS. International business. Oxford: Oxford University Press, 2022. ISBN 978-0-19-886189-8.
MELLAHI, K., MEYER, K., NARULA, R., SURDU, I. a A. VERBEKE. Oxford Handbook of International Business Strategy. Oxford: Oxford University Press, 2021. .
VERBEKE, Alain. International Business Strategy. Rethinking the Foundations of Global Corporate Success. Cambridge: Cambridge University Press, 2022. ISBN 978-1-108-48803-7.

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Language of instruction	čeština, čeština
Code	120-0473
Abbreviation	MEP
Course title	International Business
Coordinating department	Department of International Economic Relations
Course coordinator	Ing. Bc. Monika Mynarzová, Ph.D.