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International Business

International Business
120-0573/01
angličtina

Anotace

The subject provides students with theoretical knowledge as well as practical skills in the field of international business. It illuminates business issues in international markets. Upon successful completion of this course, students will be familiar with the specifics of international business, they will be able to analyze the international business environment and to identify the decisive factors and trends in the international context, including the support of companies in the international context.

Povinná literatura

BARRINGER, Bruce R. a R. Duane Ireland. Entrepreneurship Successfully Launching New Ventures. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0.
HISRICH, Robert. International Entrepreneurship. Starting, Developing, and Managing a Global Venture. London: Sage Publications, 2016. ISBN 978-1-4833-4439-3 .
MELLAHI, K. et al. Oxford Handbook of International Business Strategy. Oxford: Oxford University Press, 2021. ISBN 0198868375 .

Doporučená literatura

GHEMAWAT, Pankaj. The Laws of Globalization and Business Applications. Cambridge: Cambridge University Press, 2016. ISBN 978-1316615027 .
HAMILTON, Leslie and Philip WEBSTER. The International Business Environment. Oxford: Oxford University Press, 2018. ISBN 9780198804291 .
WILD, J. a K. L. WILD. International Business. The Challenges of Globalization. Pearson, 2019. ISBN 9781292262253 .


zpět na vyhledávání
Language of instruction angličtina
Code 120-0573
Abbreviation IB
Course title International Business
Coordinating department Department of International Economic Relations
Course coordinator Ing. Bc. Monika Mynarzová, Ph.D.