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Terminated in academic year 2009/2010

Media Structure and Their Specifics A

Type of study Bachelor
Language of instruction Czech
Code 121-0306/01
Abbreviation SMJS
Course title Media Structure and Their Specifics A
Credits 2
Coordinating department Department of Economics Journalism
Course coordinator Mgr. Ivana Šuláková

Subject syllabus

1. Structure of media, the current state and dynamic trends of development
2. Media in the Czech society - the role of journalism, the position of media in the current society
3. The basic division of media according to the mode of information transmission, according to the branch focuses
4. Media focused on economic information
5. Specificities of journalist's work in the media (sources and obtaining of information and their processing)
6. Identical and different elements of work in particular kinds of media
7. New media and digital technologies, mainly the Internet
8. Agency journalism
9. Analysis of our media current production
10. Ethics of decision-making in journalistic practice
11. Practical introduction to the various types of media working - continuously

Literature

HOSKINS, C. Media economics: applying economics to new and traditional media. Thousand Osk: Sage 2004.
Kinross, R. Modern Typography: an Essay in Critical History. London:
Hyphen Press, 1992.
TUNSTALL, J. Media occupation and professions. Oxford. Oxford UP 2001.

Advised literature

HOSKINS, C. Media economics: applying economics to new and traditional media. Thousand Osk: Sage 2004.
Kinross, R. Modern Typography: an Essay in Critical History. London:
Hyphen Press, 1992.
TUNSTALL, J. Media occupation and professions. Oxford. Oxford UP 2001.