Ukončeno v akademickém roce 2016/2017

Economics of Media

Type of study	Follow-up Master
Language of instruction	Czech
Code	121-0333/02
Abbreviation	EM
Course title	Economics of Media
Credits	4
Coordinating department	Department of Economics Journalism
Course coordinator	Ing. Jana Gibarti, Ph.D.

Osnova předmětu

1. Introduction to media economics
2. Economic nature of media
3. Supply and demand for media products
4. Media industry and market environment
5. Media funding
6. Economic principles of media structure
7. Influences on media management and behavior
8. Effectiveness of processes taking place in media
9. Management in media institutions
10. Marketing in media institutions

Povinná literatura

ARIS, A., BUGNIN, J. Managing media companies. Chichester: John Wiley 2005.

Doporučená literatura

TUNSTALL, J. Media occupation and professions. Oxford. Oxford UP 2001.

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