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Economics of Media

Summary

Course Economics of media propose acquaint student with media economic problems, various forms of competition on the media market,
impact of funding on media behavior in the market environment,

Literature

ARIS, A., BUGNIN, J. Managing media companies. Chichester: John Wiley 2005.

Advised literature

TUNSTALL, J. Media occupation and professions. Oxford. Oxford UP 2001.


Language of instruction čeština, čeština
Code 121-0333
Abbreviation EM
Course title Economics of Media
Coordinating department Department of Economics Journalism
Course coordinator Ing. Jana Gibarti, Ph.D.