Language in advertising

1. Advertising discourse as part of marketing communication mix. Objectives and kinds of advertising, advertising bearers
2. Grammar of advertising I (standard means).
3. Grammar of advertising I (non-standard means).
4. Advertising aimed at the youngest part of population.
5. Advertising aimed at teenagers
6. Advertising aimed at women
7. Advertising aimed at men
8. System of legal regulation and concepts of advertising law
9. Public regulation of advertising I (prohibitions and restrictions on the spread of advertising
10. Public regulation of advertising II (responsibility for the spread of unlawful
advertising, administrative tort)
11. Public regulation of advertising III (advertising in radio and television broadcasting)
12. Public regulation of advertising IV (advertising and press, consumer, public communication, information society)
13. Private and legal regulation of advertising (unfair competition, protection of privacy and persons' reputation, court protection, wardship)
14. Ethic self-regulation of advertising (Advertising Council, Code of Ethics in Advertising, means of advertising efficiency)