Terminated in academic year 2016/2017

Product of Media

Type of study	Follow-up Master
Language of instruction	Czech
Code	121-0355/01
Abbreviation	MEPR
Course title	Product of Media
Credits	4
Coordinating department	Department of Economics Journalism
Course coordinator	Ing. Jana Gibarti, Ph.D.

Subject syllabus

1. Structure of the national economy,
2. Changes of economic rules in economics,
3. Compare home and foreign economics by means of the chosen macroeconomic indicators.
4. Write a judge journalistic text
5. Perform a critique of the journalistic text

Literature

BARON, R., SISSORS, J. Advertising Media Planning. NY: McGrawHill, 2010.

Advised literature

BERGER, A. A. Media Research Techniques. California: Sage Publications, 2006.

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