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Product of Media

Product of Media
121-0355/01
čeština

Anotace

Course is intent on production of journalistic texts basic genres written and talking journalism.

Povinná literatura

BARON, R., SISSORS, J. Advertising Media Planning. NY: McGrawHill, 2010.

Doporučená literatura

BERGER, A. A. Media Research Techniques. California: Sage Publications, 2006.


zpět na vyhledávání
Language of instruction čeština
Code 121-0355
Abbreviation MEPR
Course title Product of Media
Coordinating department Department of Economics Journalism
Course coordinator Ing. Jana Gibarti, Ph.D.