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Logistics Methods Applications in Marketing

Summary

Taught in Czech only. Main topics:
1. Logistics and Marketing
2. Logistic Systems in marketing
3. Metods and Forecasting of Logistic Needs in Marketing
4. Metods of Planning of logistic functions in Transport
5. Marketing Oriented Logistic Information Systems
6. Quantitative and Heuristic Methods in Marketing Logistics
7. Projecting of Integrated Logistic Systems

Literature

1.Pernica, P.: Logistika (základy). VŠE Praha, 1991.
2.Pernica, P.: Logistický management. Praha 1998.
3.Jindra, J.: Obchodní logistika. VŠE Praha, 1992.
4.Schulte, P.: Logistika. Victoria Publishing, 1994.
5.Kotler,P.: Marketing Management. Victoria publ., 1991.
6.Pražská, L., Jindra, J.: Obchodní podnikání (retail management). Management
Press, Praha,1997.
7.Časopis: Logistika

Advised literature

No advised literature has been specified for this subject.


Language of instruction čeština, čeština
Code 151-0084
Abbreviation .
Course title Logistics Methods Applications in Marketing
Coordinating department Department of Mathematical Methods in Economics
Course coordinator doc. Ing. Jaromír Olšovský, CSc.