Taught in Czech only. Main topics:
1. Logistics and Marketing
2. Logistic Systems in marketing
3. Metods and Forecasting of Logistic Needs in Marketing
4. Metods of Planning of logistic functions in Transport
5. Marketing Oriented Logistic Information Systems
6. Quantitative and Heuristic Methods in Marketing Logistics
7. Projecting of Integrated Logistic Systems
Literature
1.Pernica, P.: Logistika (základy). VŠE Praha, 1991.
2.Pernica, P.: Logistický management. Praha 1998.
3.Jindra, J.: Obchodní logistika. VŠE Praha, 1992.
4.Schulte, P.: Logistika. Victoria Publishing, 1994.
5.Kotler,P.: Marketing Management. Victoria publ., 1991.
6.Pražská, L., Jindra, J.: Obchodní podnikání (retail management). Management
Press, Praha,1997.
7.Časopis: Logistika
Advised literature
No advised literature has been specified for this subject.