The subject "Statistical Methods in Marketing" introduces the future economist - marketing specialist with selected both simple and advanced statistical methods for economic data collection, analysis and interpretation for the purposes of market research and decision-making at various levels of marketing management.
In this course the students will revise and deepen their knowledge of basic statistics course for economists (subject "Statistics A" or similar) and they will learn to use the selected quantitative statistical methods especially in market research, consumer and sociological surveys, analysis of satisfaction, etc.
The students will work with real statistical data obtained from their own primary investigation in this course. They will learn how to use the online service for CAWI questionnaire research (VYPLNTO.CZ) and how to utilize he professional statistical software (SPSS) to analyse the collected data.
The subject "Statistical Methods in Marketing" is primarily designed as the mandatory course for students of Bachelor's degree in Marketing and Business at the Faculty of Economics, VSB - Technical University of Ostrava. However, it can be also used as the selective course for students in other study disciplines.
The course is taught in the range of 1 + 2 hours weekly. It is completed by graded credit and it is rated by 4 credits.