Outline the subject
1st The importance of logistics to marketing.
- The concept of marketing and logistics
- Relationship marketing and logistics
- Defining the content of marketing logistics and its management
- The importance of logistics applications in marketing methods
- Marketing logistics as an interface between the market and now
2nd Logistics systems in various areas of purchase, distribution, retailing and transportation.
- Shopping at the logistics of manufacturing and trade organizations
- Distribution logistics for manufacturing and wholesale organizations
- Logistics systems of retail organizations and retail businesses
- Transport logistics systems
3rd Methods for anticipating the needs of logistics performance in marketing.
- Forecasting methods in logistics
- The importance of forecasting in logistics
- Basic concepts of forecasting
- Methods and types of forecasts
- Methods of benchmarking and inter-comparison
- Application of statistical methods in logistics and marketing
4th Methods of management and logistics planning functions in purchasing, distribution, retailing and transportation.
- Methods of capacity and time planning
- Push and pull systems (PUSH and PULL systems)
- Systems management and planning MRP I (Material Requirement Planning) and MRP II (Manufacturing Resources Planning)
- The systems I DRP (Distribution Requirement Planning) and DRP II (Distribution Resource Planning)
- Just-in-time, Quick-Response, Direct Product Profitability and other systems
5th Marketing-oriented logistics information system.
- Structure and function of LIS (Logistics Information System)
- Importance of information in logistics systems
- Creation of information systems, logistics
- Transfer of information in logistics systems
- The role and function of information flow in logistics systems
- Telematics in logistic systems
- The possibility of using expert systems in logistics
6th Quantitative and heuristic methods in Marketing Logistics.
- Application of optimization problems in marketing logistics (mathematical programming, Lagrange multipliers
and d.)
- Application of the SWOT analysis, BOX analysis and other classification methods
7th Design of integrated logistics systems in the marketing-driven organizations.
- Changes in the concept of logistics due to changes in economic environment
- Internal and external integration of logistics system
- Integrated logistics chains
- Starting planning logistics management
- Designing logistics systems
- Problems associated with long-term management and development planning of logistics systems
- Objectives, methods and strategies for designing logistics systems
- Methods of design and implementation of integrated logistics systems (feasibility studies, etc.)
1st The importance of logistics to marketing.
- The concept of marketing and logistics
- Relationship marketing and logistics
- Defining the content of marketing logistics and its management
- The importance of logistics applications in marketing methods
- Marketing logistics as an interface between the market and now
2nd Logistics systems in various areas of purchase, distribution, retailing and transportation.
- Shopping at the logistics of manufacturing and trade organizations
- Distribution logistics for manufacturing and wholesale organizations
- Logistics systems of retail organizations and retail businesses
- Transport logistics systems
3rd Methods for anticipating the needs of logistics performance in marketing.
- Forecasting methods in logistics
- The importance of forecasting in logistics
- Basic concepts of forecasting
- Methods and types of forecasts
- Methods of benchmarking and inter-comparison
- Application of statistical methods in logistics and marketing
4th Methods of management and logistics planning functions in purchasing, distribution, retailing and transportation.
- Methods of capacity and time planning
- Push and pull systems (PUSH and PULL systems)
- Systems management and planning MRP I (Material Requirement Planning) and MRP II (Manufacturing Resources Planning)
- The systems I DRP (Distribution Requirement Planning) and DRP II (Distribution Resource Planning)
- Just-in-time, Quick-Response, Direct Product Profitability and other systems
5th Marketing-oriented logistics information system.
- Structure and function of LIS (Logistics Information System)
- Importance of information in logistics systems
- Creation of information systems, logistics
- Transfer of information in logistics systems
- The role and function of information flow in logistics systems
- Telematics in logistic systems
- The possibility of using expert systems in logistics
6th Quantitative and heuristic methods in Marketing Logistics.
- Application of optimization problems in marketing logistics (mathematical programming, Lagrange multipliers
and d.)
- Application of the SWOT analysis, BOX analysis and other classification methods
7th Design of integrated logistics systems in the marketing-driven organizations.
- Changes in the concept of logistics due to changes in economic environment
- Internal and external integration of logistics system
- Integrated logistics chains
- Starting planning logistics management
- Designing logistics systems
- Problems associated with long-term management and development planning of logistics systems
- Objectives, methods and strategies for designing logistics systems
- Methods of design and implementation of integrated logistics systems (feasibility studies, etc.)