Skip to main content
Skip header
Close

Searching

Logistics Methods Applications in Marketing

Logistics Methods Applications in Marketing
151-0413/01
čeština

Summary

The subject introduces the possibility of application of logistics engineering methods in marketing and in various areas of purchasing, distribution, retailing and transportation of commercial and manufacturing organizations.

Literature

[1] CHRISTOPHER, Martin- PECK, Helen. Marketing Logistics. Routledge; 2nd edition, 2012. ISBN 0750652241 .
[2] EHSAN, Zarei. Logistics Marketing: 50 Explosive Marketing Secrets, Ideas, Tips & Tricks For Logistics Business. DMA4U; 2nd edition, 2014. ISBN 978-1-291-72612-1 .
[3] CHRISTOPHER, Martin. Logistics and Supply Chain Management. FT Press; 4th edition, 2011. ISBN 978-0273731122.

Advised literature

[4] HARRISON, Alan Harrison, VAN HOEK, Remko. Logistics Management and Strategy: Competing Through the Supply Chain. Pearson Education, 2008. ISBN 9780273712763 .
[5] SHARNA, Kunal. Logistic Management: A Competitive Advantage for the New Millennium. Global. India Publications, 2009. ISBN 9789380228259 .


back to search page
Language of instruction čeština
Code 151-0413
Abbreviation ALMM
Course title Logistics Methods Applications in Marketing
Coordinating department Department of Mathematical Methods in Economics
Course coordinator doc. Ing. Petr Seďa, Ph.D.