Terminated in academic year 2011/2012

Business Planning and Company Investment Strategy

Type of study	Bachelor
Language of instruction	Czech
Code	152-0303/03
Abbreviation	PIRF
Course title	Business Planning and Company Investment Strategy
Credits	3
Coordinating department	Department of Business Administration and Law
Course coordinator	Dr.Ing. Zuzana Čvančarová

Subject syllabus

1.Introduction of Subject
2.Strategic Planning
3.Marketing Planning
4.Production Planning
5.Financial Planning
6.Human Resources Planning
7.Control plans and Risk Planning
8.Subject, Typologie of Financial, Investment Planning
9.Subject and Process Evaluation of The Effectiveness of Investments
10.Methods of Investment Evaluation
11.Investment Business Program
12.Investment Risk Analysis
13.Measurement of Strategic Results Investment
14.Current Knowledge of Practice

Literature

1. Hitchcock, Darcy E. The step-by-step guide to sustainability planning : how to create and implement sustainability plans in any business or organization. 1st pub. London, Sterling: Earthscan, 2008. 173 p. .

Advised literature

Robert G. Wittmann, Matthias P. Reuter. Strategic planning : how to deliver maximum value through effective business strategy. London: Kogan Page, 2008.176 p. ISBN 978-0-7494-5233-9.

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