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Business Planning and Company Investment Strategy

Course aims

The course continues to enrich student’s essential knowledge from the business economics, management, finance, accounting and other interrelated areas. The aim of the course is to provide students a complex overview of planning process of enterprise development as a whole, investment decision making with utilization of knowledge management that in practice leads to increase of business performance. The main part of the course will be focused on understanding of interrelated and complex business plans and their implementation in business performance context.

Literature

1. Hitchcock, Darcy E. The step-by-step guide to sustainability planning : how to create and implement sustainability plans in any business or organization. 1st pub. London, Sterling: Earthscan, 2008. 173 p. ISBN 978-1-84407-616-1  .

Advised literature

Robert G. Wittmann, Matthias P. Reuter. Strategic planning : how to deliver maximum value through effective business strategy. London: Kogan Page, 2008.176 p. ISBN 978-0-7494-5233-9.


Language of instruction čeština, čeština, čeština, čeština, čeština, čeština, čeština
Code 152-0303
Abbreviation PIRF
Course title Business Planning and Company Investment Strategy
Coordinating department Department of Business Administration and Law
Course coordinator Dr.Ing. Zuzana Čvančarová