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Terminated in academic year 2018/2019

Business Planning and Company Investment Strategy

Type of study Bachelor
Language of instruction Czech
Code 152-0303/06
Abbreviation PIRF
Course title Business Planning and Company Investment Strategy
Credits 4
Coordinating department Department of Business Administration and Law
Course coordinator Dr.Ing. Zuzana Čvančarová

Subject syllabus

Lecture’s content framework:

• Introduction to business planning
• Creation of business objectives
• Decision-making processes in planning
• Specifications for particular types of business plans
o The production plan
o Work plan
o Plan for the recovery, reconstruction and modernization of property
o Supply plan
o Marketing plan
o Financial Plan
• Control of plans, evaluation of the implementation plans and risk planning
• The concept, types, financing and capital investment planning
• The nature and process of evaluation of the effectiveness of capital investments
• The investment program of the company
• Comparison of investment alternatives
• Investment risk and its analysis
• Measurement of results of strategic investments

Literature

1. Hitchcock, Darcy E. The step-by-step guide to sustainability planning : how to create and implement sustainability plans in any business or organization. 1st pub. London, Sterling: Earthscan, 2008. 173 p. ISBN 978-1-84407-616-1  .

Advised literature

Robert G. Wittmann, Matthias P. Reuter. Strategic planning : how to deliver maximum value through effective business strategy. London: Kogan Page, 2008.176 p. ISBN 978-0-7494-5233-9.