Terminated in academic year 2015/2016

Business Administration and Strategy

Type of study	Follow-up Master
Language of instruction	Czech
Code	152-0331/01
Abbreviation	PEaS
Course title	Business Administration and Strategy
Credits	6
Coordinating department	Department of Business Administration and Law
Course coordinator	doc. Ing. Jindra Peterková, Ph.D.

Subject syllabus

1. An introductory lecture
2. Contemporary approach to business administration and strategy
3. The concept of organic enterprise – potential determination
4. The concept of organic enterprise –potential rationality limits
5. The business strategic management system with regard to contemporary entrepreneurial environment
6. The competitiveness as a fundamental of business competitive strategy
7. Business strategy selection with regard to the enterprise and its line of business
8. The development and trends in enterprise and functional strategies
9. The mechanism of business strategy development with regard to business administration.
10. The concept of GM-Trend methodology
11. The GM-Trend methodology application– creation of variants
12. The GM-Trend methodology implementation – testing and simulation of variants
13. A lecture with the professional guest speaker
14. Colloquium

Literature

DONALD F. KURATKO Entrepreneurship: theory, process, practice. Mason: South-Western Cengage Learning, 2009. 544 p. ISBN 978-0-324-59091-3.
IRELAND, D., HOSKISSON, R., HITT, M. The Management of Strategy.South-Western CENGAGE Learning, 2009. ISBN 978-0-538-75321-0.
NEEDLE, D. Business in Context: An Introduction to Business and Its Environment. Thomson, 2004. 646 p. ISBN 9781861529923.
PORTER, M. E. Competitive Avantage : Creating and Sustaining Superior Performance. 1. New York : The Free Press, 1985. 558 s. .
WHEELEN THOMAS L., HUNGER DAVID J. Strategic management and business policy: toward global sustainability Upper Saddle River: Pearson Education, 2012. 911 p. ISBN 978-0-13-257020-6.

Advised literature

HISRICH, ROBERT D., PETERS, MICHAEL P., SHEPHERD, DEAN A. Entrepreneurship. McGraw-Hill/Irwin, 2006. 648 p. ISBN 9780073210568.
NICKELS WILLIAM G., MCHUGH JAMES M., MCHUGH SUSAN M. Understanding business. New York: McGraw-Hill/Irwin, 2010. 569 p. ISBN 978-0-07-131410-7.

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