Business Administration and Strategy

Business Administration and Strategy
152-0331/01
čeština

Summary

The aim of the module is the interpretation of Economics and Management programme focused on contemporary concepts and models of business administration and strategy. The module is set for Economics and Management programme students, who during their bachelor studies graduated from Business Administration A, B or C modules or modules with the similar content (Enterprise Theory, Entrepreneurship and Enterprise, etc.). As to content the module is linked also to other modules of Business Administration domain master studies, e.g. Business Development A, B. The module offers the determination of economical business strategy at the beginning of the 21st century. It deals with business potential determination including its economical rationality, system of business strategy in contemporary entrepreneurial environment conditions (incl. transnationalization, virtualization, etc.) with regard to enterprise competitiveness. The focus is given to application of various business strategy setting concepts, especially diagnostic approach GM-Trend on actual enterprise and its practical analytical conclusions and trends of further business development. The module has its own E-learning support.

Literature

DONALD F. KURATKO Entrepreneurship: theory, process, practice. Mason: South-Western Cengage Learning, 2009. 544 p. ISBN 978-0-324-59091-3.
IRELAND, D., HOSKISSON, R., HITT, M. The Management of Strategy.South-Western CENGAGE Learning, 2009. ISBN 978-0-538-75321-0.
NEEDLE, D. Business in Context: An Introduction to Business and Its Environment. Thomson, 2004. 646 p. ISBN 9781861529923.
PORTER, M. E. Competitive Avantage : Creating and Sustaining Superior Performance. 1. New York : The Free Press, 1985. 558 s. .
WHEELEN THOMAS L., HUNGER DAVID J. Strategic management and business policy: toward global sustainability Upper Saddle River: Pearson Education, 2012. 911 p. ISBN 978-0-13-257020-6.

Doporučená literatura

HISRICH, ROBERT D., PETERS, MICHAEL P., SHEPHERD, DEAN A. Entrepreneurship. McGraw-Hill/Irwin, 2006. 648 p. ISBN 9780073210568.
NICKELS WILLIAM G., MCHUGH JAMES M., MCHUGH SUSAN M. Understanding business. New York: McGraw-Hill/Irwin, 2010. 569 p. ISBN 978-0-07-131410-7.

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Language of instruction	čeština
Code	152-0331
Abbreviation	PEaS
Course title	Business Administration and Strategy
Coordinating department	Department of Business Administration and Law
Course coordinator	doc. Ing. Jindra Peterková, Ph.D.