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Ukončeno v akademickém roce 2020/2021

Business Administration and Company Management

Type of study Follow-up Master
Language of instruction Czech
Code 152-0333/02
Abbreviation EŘP
Course title Business Administration and Company Management
Credits 5
Coordinating department Department of Business Administration and Law
Course coordinator doc. Ing. Jindra Peterková, Ph.D.

Osnova předmětu

1. Conception and models of economy and business management
2. Contemporary approach to business economics considering global aspects of entrepreneurship
3. Organic approach to enterprise and definition of entrepreneurial potential
4. Entrepreneurial potential morphology and limits of rationality
5. Methods for determination and measurement of entrepreneurial potential
6. New approach and models of enterprise management
7. Borders of enterprise dynamics
8. Developmental trends in enterprise organizational structures
9. Organization and management of transnational corporation
10. Enterprise management based on Balanced Scorecard conception
11. New dimensions and factors of enterprise competitiveness
12. Variants of entrepreneurial potential development

E-learning

152-0333/02

Povinná literatura

BARNEY, Jay B. a William S. HESTERLY. Strategic management and competitive advantage: concepts and cases. Edition 6. Harlow: Pearson, 2019. 390 p. ISBN 978-1-292-25804-1.
BREALEY, Richard et al. Fundamentals of corporate finance. 10th ed. New York: McGraw-Hill Education, 2020. 649 p. ISBN 978-1-260-01395-5 .
DLUHOŠOVÁ, Dana. Finanční řízení a rozhodování podniku: analýza, investování, oceňování, riziko, flexibilita, interakce. 4. vyd. Jesenice: Ekopress, 2021. 257 s. ISBN 978-80-87865-71-2.

Doporučená literatura

MIKUŠOVÁ, Marie. Crisis management. Ostrava: VŠB-TU Ostrava, 2017. 200 s. ISBN 978-80-248-4101-4.
ROTHAERMEL, Frank T. Strategic management. Fourth edition. New York: McGraw-Hill Education, 2019. 555 p. ISBN 978-1-260-09237-0.
THOMPSON, John, Jonathan M. SCOTT and Frank MARTIN. Strategic management: awareness and change. 9th ed. Hampshire: Cengage, 2020. 286 p. ISBN 978-1-4737-6742-3 .


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