Special Seminar

Angličtina
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. 266 s. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3 .

Recommended literature is individual by topic solved in diploma thesis.
GHAURI, Pervez N., Kjell GRØNHAUG a Roger STRANGE. Research methods in business studies. Fifth edition. Cambridge: Cambridge University Press, 2020. ISBN 978-1-108-48674-3 .
REMLER, Dahlia K. a Gregg G. VAN RYZIN. Research methods in practice: strategies for description and causation. Third edition. Los Angeles: SAGE, 2022. ISBN 978-1-5443-1842-4 .
WALLIMAN, Nicholas. Research methods: the basics. Third edition. London: Routledge, Taylor & Francis Group, 2022. ISBN 978-0-367-69408-1 .