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Terminated in academic year 2023/2024

Fundamentals of Business Economics

Type of study MasterBachelorFollow-up Master
Language of instruction Czech
Code 152-0370/01
Abbreviation ZPE
Course title Fundamentals of Business Economics
Credits 3
Coordinating department Department of Business Administration and Law
Course coordinator doc. Dr. Ing. Pavel Blecharz

Subject syllabus

Content - LECTURES
1. Concept of business economics and basic terms, objectives and functions of the company.
2. Typology of enterprises and organizations, business environment, neighborhood of company, life cycle of an enterprise.
3. Capital and ownership structure of a company.
4. Business efficiency - income, expenses, HV.
5. Business planning in the enterprise, organizational structures.
6. Marketing in the enterprise, methodology of pricing products.
7. Personnel Management.
8. Manufacturing processes in the company.
9. Quality management in organization.
10.New directions for successful development of the company.


TUTORIALS

• Introduction, input into the issue of BE
• Capital and ownership structure of the company in the examples
• Cost and efficiency of enterprise, Break-point analysis, Cost models
• Production and capacity calculations in the examples
• Analysis of current assets, final test

Literature

GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.

Advised literature

KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.