It is a cross-sectional course that provides students with basic theoretical knowledge in the field of business economics. Students will gain knowledge about the establishment, functioning and termination of the company, get acquainted with the company's value-creating processes and the measurement of economy and performance of business activities.
Main topics (syllabus) of lectures:
1. Introduction to business economics.
2. Typology of companies.
3. Business environment.
4. Life cycle of a company and its phases.
5. Capital and property structure of the company.
6. Economic efficiency of the company and its basic categories.
7. Organizing and organizational structure of the company.
8. Strategic business management.
9. Financial management of the company.
10. Production activity of the company.
11. Purchasing management.
12. Sales and marketing.
13. Personnel management.
14. Modern trends in business management and the entry of companies into foreign markets.
Literature
VERBEKE, Alain a LEE, Ian. International business strategy: rethinking the foundations of global corporate success. Third edition. Cambridge, United Kingdom: Cambridge University Press, 2022. ISBN 978-1-108-48803-7.
Advised literature
CLAYMAN, Michelle R.; FRIDSON, Martin S. a TROUGHTON, George H. Corporate finance workbook: economic foundations and financial modeling. CFA Institute investment series. Hoboken, New Jersey: Wiley, [2022]. ISBN 978-1-119-74381-1.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.