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Special Seminar

Type of study Follow-up Master
Language of instruction Czech
Code 152-0445/03
Abbreviation SpecSem-K
Course title Special Seminar
Credits 3
Coordinating department Department of Business Administration and Law
Course coordinator doc. Dr. Ing. Pavel Blecharz

Subject syllabus

-Introduction to a special seminar
-Types and selection of diploma thesis topic. Cognitive-intervention cycle as
basic framework for setting access to the selected topic.
-Diploma thesis and project work plan.
-The layout and structure of the diploma thesis.
-Search and excerpted the relevant literature.
-Refining the diploma thesis topic
-The methodology of obtaining and evaluating documentation and data collection.
-The methodology of solving design problems.
-Creative approaches to designing and writing the diploma thesis.
-Writing the diploma thesis. Styles of writing.
-Finalization and formal treatment of diploma thesis.
-Difficulties and barriers in dealing with the diploma thesis.
-Diploma hesis counsel.

Literature

Angličtina
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. 2nd ed. London: Routledge, Taylor & Francis, 2020. 266 s. ISBN 978-1-138-33219-5.
MALHOTRA, Manoj. Marketing Research: An Applied Orientation, 7th ed. Harlow: Pearson Education, 2019. ISBN 978-1-292-26563-6.
TIMMING, Andrew R. Applied Statistics. Business and Management Research. London: Sage, 2022. ISBN 978-1-473-94744-3 .

Advised literature

Recommended literature is individual by topic solved in diploma thesis.
GHAURI, Pervez N., Kjell GRØNHAUG a Roger STRANGE. Research methods in business studies. Fifth edition. Cambridge: Cambridge University Press, 2020. ISBN 978-1-108-48674-3 .
REMLER, Dahlia K. a Gregg G. VAN RYZIN. Research methods in practice: strategies for description and causation. Third edition. Los Angeles: SAGE, 2022. ISBN 978-1-5443-1842-4 .
WALLIMAN, Nicholas. Research methods: the basics. Third edition. London: Routledge, Taylor & Francis Group, 2022. ISBN 978-0-367-69408-1 .