Fundamentals of Business Economics
| Language of instruction | čeština |
|---|---|
| Code | 152-0470 |
| Abbreviation | ZPE |
| Course title | Fundamentals of Business Economics |
| Coordinating department | Department of Business Administration and Law |
| Course coordinator | doc. Dr. Ing. Pavel Blecharz |
Anotace
The course is aimed at promoting business through professional consulting for entrepreneurs and managers. The course complements the course Consulting for entrepreneurs and managers “A”, with special focus on issues of management and economics of consultancy. The course is designed as a guide to the profession of internal or external consultants in business and management. The course is built on teamwork in the virtual (imaginary) consulting firm.
Povinná literatura
GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
Doporučená literatura
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.