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Fundamentals of Business Economics

Summary

The course is aimed at promoting business through professional consulting for entrepreneurs and managers. The course complements the course Consulting for entrepreneurs and managers “A”, with special focus on issues of management and economics of consultancy. The course is designed as a guide to the profession of internal or external consultants in business and management. The course is built on teamwork in the virtual (imaginary) consulting firm.

Literature

GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.

Advised literature

KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.


Language of instruction čeština
Code 152-0470
Abbreviation ZPE
Course title Fundamentals of Business Economics
Coordinating department Department of Business Administration and Law
Course coordinator doc. Dr. Ing. Pavel Blecharz