Terminated in academic year 2020/2021

Business Administration I

Type of study	Bachelor
Language of instruction	English
Code	152-0501/04
Abbreviation	BA I
Course title	Business Administration I
Credits	4
Coordinating department	Department of Business Administration and Law
Course coordinator	Ing. Jiří Franek, Ph.D.

Subject syllabus

1. Natural concept of Business and Business Administration
2. The Business Environment
3. The Entrepreneurial Perspective
4. Starting and Developing Business
5. Organizational Aspects of Business
6. Innovation and Management Strategy
7. Corporate Strategy and Planning
8. Directing and Leadership
9. Production and Operations Management
10. Marketing and Sales Management
11. Managerial Simulation Game

E-learning

Course: 152-0501 Managerial simulation game

Literature

BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, [2019]. ISBN 978-1-292-25533-0.
GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
IRELAND DUANE R., HOSKISSON ROBERT E., HITT MICHAEL A. The management of strategy: concept. Mason: South-Western Cengage Learning, 2011. 405 p. ISBN 978-0-538-75321-0 .
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, [2017]. ISBN 978-1-305-57624-7.

Advised literature

NICKELS WILLIAM G., MCHUGH JAMES M., MCHUGH SUSAN M. Understanding business. New York: McGraw-Hill/Irwin, 2010. 569 p. ISBN 978-0-07-131410-7.
THOMAS, Christopher R. a S. Charles MAURICE. Managerial economics: foundations of business analysis and strategy. Twelfth edition. New York: McGraw-Hill Education, 2016. The McGraw-Hill economics series. .

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