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Business Administration I

Anotace

T1. Nature of Entrepreneurship
T2. The Business Environment
T3. Entrepreneurial Characteristics
T4. Starting and Developing Business
T5. Organizational Aspects of Business
T6. Innovation and Management Strategy
T7. Corporate Strategy and Planning
T8. Directing and Leadership
T9. Production and Operations Management
T10. Marketing and Sales Management
T11. Managerial Simulation Game

Povinná literatura

BARRINGER, Bruce R. a R. Duane IRELAND. Entrepreneurship: successfully launching new ventures. Sixth edition. Harlow: Pearson, [2019]. ISBN 978-1-292-25533-0.
GREENE, Francis J. Entrepreneurship: theory and practice. London: Red Globe Press, 2020. ISBN 978-1-137-58955-2.
IRELAND DUANE R., HOSKISSON ROBERT E., HITT MICHAEL A. The management of strategy: concept. Mason: South-Western Cengage Learning, 2011. 405 p. ISBN 978-0-538-75321-0 .
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, [2017]. ISBN 978-1-305-57624-7.

Doporučená literatura

NICKELS WILLIAM G., MCHUGH JAMES M., MCHUGH SUSAN M. Understanding business. New York: McGraw-Hill/Irwin, 2010. 569 p. ISBN 978-0-07-131410-7.
THOMAS, Christopher R. a S. Charles MAURICE. Managerial economics: foundations of business analysis and strategy. Twelfth edition. New York: McGraw-Hill Education, 2016. The McGraw-Hill economics series. ISBN 978-1-259-25107-8 .


Language of instruction angličtina, angličtina, angličtina, angličtina, angličtina, angličtina, angličtina, angličtina, angličtina
Code 152-0501
Abbreviation BA I
Course title Business Administration I
Coordinating department Department of Business Administration and Law
Course coordinator Ing. Jiří Franek, Ph.D.