It`s cross-sectional subject which provides basic theoretical knowledge about business economics. Students obtain knowledge about foundation, development, operation and termination of a business. Students acquaint with individual business activities as well. The economic aspect of the issues is emphasized and the accent is put on acquirement of the specialized terminology. Students further extend their knowledge in special subjects in the following courses.
Povinná literatura
VERBEKE, Alain a LEE, Ian. International business strategy: rethinking the foundations of global corporate success. Third edition. Cambridge, United Kingdom: Cambridge University Press, 2022. ISBN 978-1-108-48803-7.
Advised literature
CLAYMAN, Michelle R.; FRIDSON, Martin S. a TROUGHTON, George H. Corporate finance workbook: economic foundations and financial modeling. CFA Institute investment series. Hoboken, New Jersey: Wiley, [2022]. ISBN 978-1-119-74381-1.
KURATKO, Donald F. Entrepreneurship: theory, process, practice. Tenth edition. Boston: Cengage Learning, 2017. ISBN 978-1-305-57624-7.