The course provides students basic information for bachelor thesis elaboration. It is based on individual contact between the tutor and student. The student based upon its knowledge gathered throughout three year's study demonstrates its preparedness for elaboration of bachelor thesis from enterprise practice.
Bachelor Seminar
| Type of study | Bachelor |
|---|---|
| Language of instruction | English |
| Code | 152-0513/01 |
| Abbreviation | BcSem |
| Course title | Bachelor Seminar |
| Credits | 5 |
| Coordinating department | Department of Business Administration and Law |
| Course coordinator | Ing. Hana Štverková, Ph.D.,MBA,LL.M. |
Subject syllabus
Literature
References are individual based on the topic of bachelor thesis.
ANDERSON, Valerie, Rita FONTINHA a Fiona Jane ROBSON. Research methods in human resource management: investigating a business issue. Fourth edition. London: Kogan Page, 2020. ISBN 978-0-7494-9812-2.
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. Second edition. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-1-138-33219-5.
MALHOTRA, N. K., D. NUNAN and D. F. BIRKS. Marketing Research: An Applied Approach. 5th ed. Harlow:Pearson Education Limited, 2017. 957 p. ISBN 978-1-29210315-0 .
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8add3335d5f4b0a
ANDERSON, Valerie, Rita FONTINHA a Fiona Jane ROBSON. Research methods in human resource management: investigating a business issue. Fourth edition. London: Kogan Page, 2020. ISBN 978-0-7494-9812-2.
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. Second edition. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-1-138-33219-5.
MALHOTRA, N. K., D. NUNAN and D. F. BIRKS. Marketing Research: An Applied Approach. 5th ed. Harlow:Pearson Education Limited, 2017. 957 p. ISBN 978-1-29210315-0 .
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8add3335d5f4b0a
Advised literature
REIFF, Marian a Pavel GEŽÍK, ed. Quantitative Methods in Economics: Multiple Criteria Decision Making XIX : proceedings of the international scientific conference : 23rd May-25th May 2018, Trenčianske Teplice, Slovakia. Bratislava: Letra Edu, 2018. ISBN 978-80-89962-07-5 .
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9 .
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9 .