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Bachelor Seminar

Bachelor Seminar
152-0513/01
angličtina

Summary

The aim of the course is to prepare students for the preparation of a bachelor thesis on a given topic. Due to the different focus of bachelor thesis topics and the specificity of the conditions of individual solutions, the seminar takes place in the form of individual consultations according to the needs of the student and with regard to the stages of work on the bachelor thesis. Students learn to define the subject of research, orient themselves in information sources, conduct a literature search, formulate the aim of the work and the expected results of the work, propose applied methods and methodological procedures and create a logical structure of the work. Students focus on data collection, data analysis and data interpretation.

Literature

References are individual based on the topic of bachelor thesis.
ANDERSON, Valerie, Rita FONTINHA a Fiona Jane ROBSON. Research methods in human resource management: investigating a business issue. Fourth edition. London: Kogan Page, 2020. ISBN 978-0-7494-9812-2.
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. Second edition. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-1-138-33219-5.
MALHOTRA, N. K., D. NUNAN and D. F. BIRKS. Marketing Research: An Applied Approach. 5th ed. Harlow:Pearson Education Limited, 2017. 957 p. ISBN 978-1-29210315-0 .
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8add3335d5f4b0a

Advised literature

REIFF, Marian a Pavel GEŽÍK, ed. Quantitative Methods in Economics: Multiple Criteria Decision Making XIX : proceedings of the international scientific conference : 23rd May-25th May 2018, Trenčianske Teplice, Slovakia. Bratislava: Letra Edu, 2018. ISBN 978-80-89962-07-5 .
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9 .


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Language of instruction angličtina
Code 152-0513
Abbreviation BcSem
Course title Bachelor Seminar
Coordinating department Department of Business Administration and Law
Course coordinator Ing. Hana Štverková, Ph.D.,MBA,LL.M.