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Terminated in academic year 2011/2012

Business Diagnostics

Type of study Follow-up MasterBachelor
Language of instruction English
Code 152-0541/01
Abbreviation PD
Course title Business Diagnostics
Credits 3
Coordinating department Department of Business Administration and Law
Course coordinator Ing. Josef Kašík, Ph.D.

Subject syllabus

1) Business diagnostics and therapeutics – introduction, terminology
2) Business diagnostics and therapeutics – history
3) Business as an object of diagnostics – classification and structure
4) Business as a system
5) Business financial health
6) Business value – main concepts, asset methods
7) Business value - income and market approach
8) Selected diagnostic methods
9) Diagnostics of business environment
10) Business problems – definition, classfification, methods
11) Crisis management – anatomy of crisis, types of crises, approaches to crises
12) Business potentials and World Class Company
13) Risk management – risk definition, methods to identify, analyze and evaluate risks
14) General diagnostic models

Literature

THOMPSON, M.; MIMICK, R. Business Diagnostics: The Canadian Edition 2nd Edition. Trafford Publishing 2006.

Advised literature

FOGG, C. D. Diagnostic Marketing: Finding and Fixing Critical Problems. Addison-Wesley.
GORDON, J. R. Organizational Behavior: A Diagnostic Approach (7th Edition). Prentice Hall 2001.
KOVACH, K. Human Resource Management: A Diagnostic Approach. Univ. Press of America.
NIVEN, P. R. Balanced Scorecard Diagnostics: Maintaining Maximum Performance. Wiley 2005.