Business Diagnostics

Business Diagnostics
152-0541/01
angličtina Business Diagnostics
152-0541/02
angličtina Business Diagnostics
152-0541/03
angličtina Business Diagnostics
152-0541/04
angličtina Business Diagnostics
152-0541/05
angličtina

Summary

1. Business diagnostics and therapeutics – introduction, terminology, history
2. Business as an object of diagnostics – classification and structure
3. Business as a system
4. Financial health
5. Business value – asset, income and market approach
6. Selected diagnostic methods

Literature

THOMPSON, M.; MIMICK, R. Business Diagnostics: The Canadian Edition 2nd Edition. Trafford Publishing 2006.

Advised literature

FOGG, C. D. Diagnostic Marketing: Finding and Fixing Critical Problems. Addison-Wesley.
GORDON, J. R. Organizational Behavior: A Diagnostic Approach (7th Edition). Prentice Hall 2001.
KOVACH, K. Human Resource Management: A Diagnostic Approach. Univ. Press of America.
NIVEN, P. R. Balanced Scorecard Diagnostics: Maintaining Maximum Performance. Wiley 2005.

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Language of instruction	angličtina, angličtina, angličtina, angličtina, angličtina
Code	152-0541
Abbreviation	PD
Course title	Business Diagnostics
Coordinating department	Department of Business Administration and Law
Course coordinator	Ing. Josef Kašík, Ph.D.