Terminated in academic year 2020/2021
Business Diagnostics
| Type of study | Follow-up MasterBachelor |
|---|---|
| Language of instruction | English |
| Code | 152-0541/05 |
| Abbreviation | PD |
| Course title | Business Diagnostics |
| Credits | 3 |
| Coordinating department | Department of Business Administration and Law |
| Course coordinator | Ing. Josef Kašík, Ph.D. |
Subject syllabus
The objectives of the subject: 1) to classify and structure businesses and other organizations for the purpose of their diagnosing, 2) to use systems thinking, 3) to analyze the financial health of a business, 4) to determine the value of a business, 5) to apply selected diagnostic methods.
Literature
THOMPSON, M.; MIMICK, R. Business Diagnostics: The Canadian Edition 2nd Edition. Trafford Publishing 2006.
Advised literature
FOGG, C. D. Diagnostic Marketing: Finding and Fixing Critical Problems. Addison-Wesley.
GORDON, J. R. Organizational Behavior: A Diagnostic Approach (7th Edition). Prentice Hall 2001.
KOVACH, K. Human Resource Management: A Diagnostic Approach. Univ. Press of America.
NIVEN, P. R. Balanced Scorecard Diagnostics: Maintaining Maximum Performance. Wiley 2005.
GORDON, J. R. Organizational Behavior: A Diagnostic Approach (7th Edition). Prentice Hall 2001.
KOVACH, K. Human Resource Management: A Diagnostic Approach. Univ. Press of America.
NIVEN, P. R. Balanced Scorecard Diagnostics: Maintaining Maximum Performance. Wiley 2005.