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Ukončeno v akademickém roce 2019/2020

Business Administration A

Type of study Bachelor
Language of instruction Czech
Code 152-0801/01
Abbreviation PE-A
Course title Business Administration A
Credits 5
Coordinating department Department of Business Administration and Law
Course coordinator doc. Dr. Ing. Pavel Blecharz

Osnova předmětu

1 – 2. Business administration as scientific discipline, explanation of fundamental terms, systems concept of entrepreneurship
3. Enterprise selection and typology of organizations
4. Enterprise environment
5. Product life cycle
6. Capital and assets structure of enterprise
7. Enterprise effectiveness – revenues, costs, profit
8. Financial management
9. Enterprise production processes
10. Marketing in enterprise
11. Product price and basic methodology of price creation
12. Organizing and managing the enterprise, organizational structures
13. The specifics of small businesses
14. Personal processes in enterprise, human resource management

Povinná literatura

NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010. ISBN 978-1844806133.

Doporučená literatura

KURATKO, Donald F. Entrepreneurship : theory, process, practice. Mason: South-Western Cengage Learning, 2009.
NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010.
NICKELS, Wiliam G.; MCHUGH, James M.; MCHUGH Susan M. Understanding Business. McGraw-Hill/Irwin, 2010.