Cross-sectional subject which provides basic theoretical knowledge about
business economics. Students obtain knowledge about foundation, development,
operation and termination of a business. Students acquaint with individual
business activities as well. The economic aspect of the issues is emphasized
and the accent is put on acquirement of the specialized terminology. Students
further extend their knowledge in special subjects in the following courses.
Literature
NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010. ISBN 978-1844806133.
Advised literature
KURATKO, Donald F. Entrepreneurship : theory, process, practice. Mason: South-Western Cengage Learning, 2009.
NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010.
NICKELS, Wiliam G.; MCHUGH, James M.; MCHUGH Susan M. Understanding Business. McGraw-Hill/Irwin, 2010.