Skip to main content
Skip header
Close

Searching

Law in advertising

Law in advertising
152-8319/01
čeština

Summary

The course introduces students to the issue of public and private regulation of advertising in the Czech Republic and its ethical self-regulation. The aim is to equip students with the knowledge to distinguish between the different areas of advertising regulation, to understand their different means of counteracting illegal advertising and to evaluate the risks associated with legal offences.

Literature

DONDERS, Karen. Public service media in Europe: law, theory and practice. London: Routledge, Taylor & Francis Group, 2021. ISBN 978-1-138-47705-6 .
SMITH, P. R. a Ze ZOOK. Marketing communications: integrating online and offline, customer engagement and digital technologies. Seventh edition. London: Kogan Page, 2020. ISBN 978-0-7494-9864-1 .
SZCZEPANIK, Petr, Pavel ZAHRÁDKA, Jakub MACEK a Paul STEPAN, ed. Digital peripheries: the online circulation of audiovisual content from the small market perspective. Cham: Springer, 2020. ISBN 978-3-030-44849-3 .

Advised literature

FLEW, Terry. Regulating platforms. Cambridge: Polity, 2021. ISBN 978-1-5095-3708-2 .
GRABOWSKI, Mark a Eric P. ROBINSON. Cyber law and ethics: regulation of the connected world. London: Routledge, Taylor & Francis Group, 2022. ISBN 978-0-367-46260-4 .
MATEI, Sorin A., Franck REBILLARD a Fabrice ROCHELANDET, ed. Digital and social media regulation: a comparative perspective of the US and Europe. Cham: Palgrave Macmillan, 2021. ISBN 978-3-030-66758-0 .


back to search page
Language of instruction čeština
Code 152-8319
Abbreviation PvRP
Course title Law in advertising
Coordinating department Department of Business Administration and Law
Course coordinator prof. JUDr. Naděžda Rozehnalová, CSc.