Marketing and Management in Public Administration

1. Management in Public Administration
- definition of management in public administration, differences in approaches to management in public administration and private sector
- roles and functions of manager in public administration and his education
2. Management and Its Principles in the Modern Management of Municipalities and Regions
- most serious issues of cities and villages
3. Public Sector and Strategic Management
- strategic decision-making at level of public administration
- strategic planning, decision-making and coordination role of public administration
4. Public Administration and Management in Human Resources
- planning and human resources management in public and private sectors
5. Budgeting and Financial Management
- financial management, its conditions and tools in public sector
6. Marketing Control and the Environment
- phases of marketing control
- macro and micro-environment of municipalities
7. Information Systems and the Impact of Marketing
- information systems and marketing research
8. Application of marketing in terms of cities and villages
- marketing needs and objectives of municipalities
- implementation of marketing strategy at municipal level
9. Marketing mix in Municipality
- product of municipality, its price and distribution
10. Communication Mix
- tools, promotion, advertising and public relations
11. Strategic Planning in municipalities
- SWOT analysis at municipal level