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Business Models

Summary

Students can work with the business model system EMA.PM, concrete with the procuts-cost model, producing model and financial model. It will explained them the core of the simulation model creating, which is based on the system dynamics methods. The will work with Vensim software support, which supports this method.

Literature

BOCK, Adam, J. a George GERARD. The Business Model Book: Design, build and adapt business ideas that drive business growth (Brilliant Business). Pearson, 2018. 257 s. ISBN 978-1-292-13570-0 .
MILLER, Ronald E. a Peter D. BLAIR. Input-output analysis: foundations and extensions. 3rd Eddition. Cambridge: Cambridge University Press, 2022. 850 p. ISBN 978-1-108-48476-3 .
PANNEERSELVAM, R. Operations research. 2nd ed. New Delhi: PHI Learning, 2012. 620 p. ISBN 978-81-203-2928-7.

Advised literature

CARTER, Michael W., PRICE, Camille C. and Ghaith RABADI. Operations Research: A Practical Introduction. Boca Raton: CRC Press, 2018, 470 p. ISBN 13:978-1-4987-8010-0.
CHESBROUGH, Henry William. Open business models: how to thrive in the new innovation landscape. Boston: Harvard Business School Press, c2006. 256 p. ISBN 1-4221-0427-3.
STERMAN, John. Business dynamics: systems thinking and modeling for a complex world. Boston: Irwin/McGraw-Hill, c2000. 32 s. ISBN 0-07-231135-5.


Language of instruction čeština, čeština, čeština, čeština, angličtina
Code 157-0363
Abbreviation PM
Course title Business Models
Coordinating department Department of Systems Engineering and Informatics
Course coordinator Ing. Blanka Bazsová, Ph.D.