Advertisement graphic design

Type of study	Bachelor
Language of instruction	Czech
Code	157-1317/01
Abbreviation	RG
Course title	Advertisement graphic design
Credits	5
Coordinating department	Department of Systems Engineering and Informatics
Course coordinator	Ing. Ivana Čermáková, Ph.D.

Subject syllabus

1. Setting template for produced document
2. Composition rules, golden ratio
3. Choice of colors for composition
4. Vector graphics basics
5. Curve and shape drawing
6. Line drawing, color filling, color transitions
7. Font choice, font types
8. Inserting text, text editing
9. Typography basics
10. Graphic files formats
11. Print preparations
12. Practical applications of raster and vector graphics

E-learning

LMS

Literature

DABNER, D., STEWART, S. and A. VICKRESS. Graphic Design School. USA: Thames and Hudson, 2020. s. 208. .
MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. 40 th Ed. Germany: Taschen GmbH, 2022. s. 512. .
MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. Vol 2. Germany: Taschen GmbH, 2022. s. 480. .

Advised literature

BAECHLER, O. and X. GREER. Blender 3D by example: a project-based guide to learning the latest Blender 3D, and EEVEE rendering engine, and Grease pencil. Second edition. Birmingham: Packt Publishing, 2020. s. 658. .
MARSCHNER, S. et al. Fundamentals of computer graphics. Boca Raton: CRC Press, 2022. s. 700. .
WIEDEMANN, J. Logo Design. Global Brands. Germany: Taschen GmbH, 2019. s. 608. .

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