Advertisement graphic design
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 157-1317/01 |
| Abbreviation | RG |
| Course title | Advertisement graphic design |
| Credits | 5 |
| Coordinating department | Department of Systems Engineering and Informatics |
| Course coordinator | Ing. Ivana Čermáková, Ph.D. |
Subject syllabus
1. Setting template for produced document
2. Composition rules, golden ratio
3. Choice of colors for composition
4. Vector graphics basics
5. Curve and shape drawing
6. Line drawing, color filling, color transitions
7. Font choice, font types
8. Inserting text, text editing
9. Typography basics
10. Graphic files formats
11. Print preparations
12. Practical applications of raster and vector graphics
2. Composition rules, golden ratio
3. Choice of colors for composition
4. Vector graphics basics
5. Curve and shape drawing
6. Line drawing, color filling, color transitions
7. Font choice, font types
8. Inserting text, text editing
9. Typography basics
10. Graphic files formats
11. Print preparations
12. Practical applications of raster and vector graphics
E-learning
LMS
Literature
DABNER, D., STEWART, S. and A. VICKRESS. Graphic Design School. USA: Thames and Hudson, 2020. s. 208. ISBN 050029559X .
MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. 40 th Ed. Germany: Taschen GmbH, 2022. s. 512. ISBN 3836588064 .
MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. Vol 2. Germany: Taschen GmbH, 2022. s. 480. ISBN 978-3-8365-7037-4 .
MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. 40 th Ed. Germany: Taschen GmbH, 2022. s. 512. ISBN 3836588064 .
MULLER, J. and J. WIEDEMANN. The History Of Graphic Design. Vol 2. Germany: Taschen GmbH, 2022. s. 480. ISBN 978-3-8365-7037-4 .
Advised literature
BAECHLER, O. and X. GREER. Blender 3D by example: a project-based guide to learning the latest Blender 3D, and EEVEE rendering engine, and Grease pencil. Second edition. Birmingham: Packt Publishing, 2020. s. 658. ISBN 178961256x .
MARSCHNER, S. et al. Fundamentals of computer graphics. Boca Raton: CRC Press, 2022. s. 700. ISBN 0367505037 .
WIEDEMANN, J. Logo Design. Global Brands. Germany: Taschen GmbH, 2019. s. 608. ISBN 3836576759 .
MARSCHNER, S. et al. Fundamentals of computer graphics. Boca Raton: CRC Press, 2022. s. 700. ISBN 0367505037 .
WIEDEMANN, J. Logo Design. Global Brands. Germany: Taschen GmbH, 2019. s. 608. ISBN 3836576759 .