Aesthetics

Type of study	Bachelor
Language of instruction	Czech
Code	330-7018/01
Abbreviation	ES
Course title	Aesthetics
Credits	2
Coordinating department	Department of Applied Mechanics
Course coordinator	doc. Mgr. Pavel, Zahrádka, Ph.D. MBA M.S.c

Subject syllabus

1-2. Introduction to methodology and methods of analytical aesthetics
3-4. Definition of art and art disputes
5-6. Evaluation of works of art
7. Art and fake
8. High versus popular culture
9–10. Consumer Culture Aesthetics
11–12. Beauty, art and symbolic violence
13. Kitsch
14. Work, copyright and market

Literature

Hume, D. „O normě vkusu“. Aluze 5, č. 2, 2002, 82–91.
Lindstrom, Martin. Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound. New York: Free Press, 2005.
Sibley, F. „Esteticke pojmy“. In Vlastimil Zuska (ed.): Uměni, krasa, šeredno. Praha: Karolinum 2003, s. 23–48.

Advised literature

Zahrádka, P. Estetika spotřební kultury. In: Pavel Zahrádka (ed.): Spotřební kultura: Historie, teorie a výzkum. Praha: Academia 2014, 337–364.
Zuska, V. Estetika - úvod do současnosti tradiční disciplíny. Triton, 2001.
Beranová, V. Průvodce po světě současné estetiky. Monument, 2018.

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