The aim of the course is to acquaint the participants with the basic method of aesthetic research (analytical aesthetics) and basic theoretical concepts of aesthetics (art, kitsch, fake, aesthetic value, work, originality, author, taste), whose application will be rehearsed and tested on a particular material, respectively. case studies from the world of art (fine art, photography, audiovisual production) and non-artistic aesthetics (consumer aesthetics). The aim of the seminar is to teach students to reflect critically on creative practice and to learn how to think about questions of aesthetic value and the impact of artistic creation in a broader economic, ethical and social context.