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Transportation Management and Economic

Transportation Management and Economic
342-0491/01
čeština

Anotace

The principles of entrepreneurship and business activity in market economy, production processes in an enterprise. The problems of services in a branch of service. Planning of work, working time and production. Personnel policy in an enterprise. Managerial approaches to costs and income of a company, price setting, managerial control of company as a whole. Marketing and marketing mix.

Povinná literatura

MADDALA, G.S.-MILLER, E.: Microeconomics, theory and application. McGraw-Hill, Book Company, 1989, ISBN 0-07-039415-6 
QUINET, E.-Vickerman, R.: Principles of Trasnport Economics. Edward Elgar Publishing, Inc., 2004, ISBN 1-84064-865-1

Doporučená literatura

SPENCER, E.D.: Economics, study guide. Addison-Wesley Publishong Company, 1990, ISBN 0-201-05932-0


zpět na vyhledávání
Language of instruction čeština
Code 342-0491
Abbreviation MaED
Course title Transportation Management and Economic
Coordinating department Institute of Transport
Course coordinator doc. Ing. Ivana Olivková, Ph.D.