Doganis, R. Flying Off Course IV: Airline economics and marketing. London: Roudledge - Taylor and Francis group, 2010. ISBN 978-0-415-44737-9
Shaw, S. Airline marketing and management. Ashgate Publishing, Ltd., 2011. ISBN 970-0-7546-4820-8
Commercial Activities in Air Transport
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 342-3378/01 |
| Abbreviation | OČvLD |
| Course title | Commercial Activities in Air Transport |
| Credits | 4 |
| Coordinating department | Institute of Transport |
| Course coordinator | doc. Ing. Ivana Olivková, Ph.D. |
Subject syllabus
1. Air transport as a global sector, commercial and operational cooperation of the air transport sectors
2. Characteristics of airline operations and their trends
3. Regulation in air transport
4. Airline transport services
5. Basic air transport documents
6. Air transport conditions
7. Air transport process of persons and cargo
8. Costs and revenues of air transport
9. Efficiency and profitability of air transport, their indicators and management
10. Competition and cooperation between airlines, aviation alliances
11. Business models and strategies of air carriers
12. Cooperation between the airport and the airline in the transport process
13. IT in the air transport process
14. Summary of the course
2. Characteristics of airline operations and their trends
3. Regulation in air transport
4. Airline transport services
5. Basic air transport documents
6. Air transport conditions
7. Air transport process of persons and cargo
8. Costs and revenues of air transport
9. Efficiency and profitability of air transport, their indicators and management
10. Competition and cooperation between airlines, aviation alliances
11. Business models and strategies of air carriers
12. Cooperation between the airport and the airline in the transport process
13. IT in the air transport process
14. Summary of the course