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Commercial Activities in Air Transport

Type of study Bachelor
Language of instruction Czech
Code 342-3378/01
Abbreviation OČvLD
Course title Commercial Activities in Air Transport
Credits 4
Coordinating department Institute of Transport
Course coordinator doc. Ing. Ivana Olivková, Ph.D.

Subject syllabus

1. Air transport as a global sector, commercial and operational cooperation of the air transport sectors
2. Characteristics of airline operations and their trends
3. Regulation in air transport
4. Airline transport services
5. Basic air transport documents
6. Air transport conditions
7. Air transport process of persons and cargo
8. Costs and revenues of air transport
9. Efficiency and profitability of air transport, their indicators and management
10. Competition and cooperation between airlines, aviation alliances
11. Business models and strategies of air carriers
12. Cooperation between the airport and the airline in the transport process
13. IT in the air transport process
14. Summary of the course

Literature

Doganis, R. Flying Off Course IV: Airline economics and marketing. London: Roudledge - Taylor and Francis group, 2010. ISBN 978-0-415-44737-9 
Shaw, S. Airline marketing and management. Ashgate Publishing, Ltd., 2011. ISBN 970-0-7546-4820-8

Advised literature

Wells, A.T.; Young, S.B. Airport Planning and Management, McGraw-Hill, New York, 2004.ISBN: 978-0071750240