Commercial Activities in Air Transport
| Language of instruction | čeština |
|---|---|
| Code | 342-3378 |
| Abbreviation | OČvLD |
| Course title | Commercial Activities in Air Transport |
| Coordinating department | Institute of Transport |
| Course coordinator | doc. Ing. Ivana Olivková, Ph.D. |
Summary
The student will gain an overview of the basic principles in key topics of commercial and operational areas of airlines, including airline costs, open sky agreements, airline transport activities, revenue management, airport service provision, product planning, etc. to the extent necessary for a graduate of a bachelor's degree programme with an aviation focus. It will acquire knowledge of the context of operating airlines in a global environment, following selected entities active in air transport.
Literature
BUDD, Lucy a ISON, Stephen (ed.). Air transport management: an international perspective. Second edition. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-0-367-28056-7.
Advised literature
COOK, Gerald N. a BILLIG, Bruce G. Airline operations and management: a management textbook. Second edition. London: Routledge, Taylor & Francis Group, 2023. ISBN 978-1-03-226872-9.