Doganis, R. Flying Off Course IV: Airline economics and marketing. London: Roudledge - Taylor and Francis group, 2010. ISBN 978-0-415-44737-9
Shaw, S. Airline marketing and management. Ashgate Publishing, Ltd., 2011. ISBN 970-0-7546-4820-8
Language of instruction | čeština |
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Code | 342-3378 |
Abbreviation | OČvLD |
Course title | Commercial Activities in Air Transport |
Coordinating department | Institute of Transport |
Course coordinator | doc. Ing. Ivana Olivková, Ph.D. |