Skip to main content
Skip header

Commercial Activities in Air Transport

Anotace

The student will gain an overview of the basic principles in key topics of commercial and operational areas of airlines, including airline costs, open sky agreements, airline transport activities, revenue management, airport service provision, product planning, etc. to the extent necessary for a graduate of a bachelor's degree programme with an aviation focus. It will acquire knowledge of the context of operating airlines in a global environment, following selected entities active in air transport.

Povinná literatura

Doganis, R. Flying Off Course IV: Airline economics and marketing. London: Roudledge - Taylor and Francis group, 2010. ISBN 978-0-415-44737-9 
Shaw, S. Airline marketing and management. Ashgate Publishing, Ltd., 2011. ISBN 970-0-7546-4820-8

Doporučená literatura

Wells, A.T.; Young, S.B. Airport Planning and Management, McGraw-Hill, New York, 2004.ISBN: 978-0071750240 


Language of instruction čeština
Code 342-3378
Abbreviation OČvLD
Course title Commercial Activities in Air Transport
Coordinating department Institute of Transport
Course coordinator doc. Ing. Ivana Olivková, Ph.D.