STŘÍSTESKÝ, Václav a kolektiv. Marketing management. Praha: C.H. Beck, 2023, 584 s. ISBN 978-80-7400-897-9.
ŽIHLA, Zdeněk a kolektiv. Provozování podniků letecké dopravy a letišť. Brno: Akademické nakladatelství CERM, 2010. 301 s. ISBN 978-80-7204-677-5.
BUDD, Lucy, ISON, Stephen, Air transport management: an international perspective. Routledge., 2020. 383 p. ISBN 978-0-367-28056-7.
SHAW, Stephan. Airline marketing and management. Ashgate Publishing, Ltd., 2011. 323 p. ISBN 970-0-7546-4820-8.
Business Operations and Marketing in Air Transport
| Language of instruction | čeština |
|---|---|
| Code | 342-6528 |
| Abbreviation | OČaM |
| Course title | Business Operations and Marketing in Air Transport |
| Coordinating department | Institute of Transport |
| Course coordinator | Ing. Jakub Cíleček, Ph.D. |
Summary
Absolvent will gain an overview of the basic principles of key topics related to business operations and marketing in the aviation industry. The course focuses primarily on business strategies, analyses, and modern marketing trends, including their ethical aspects. Absolvent will learn globally accepted business methods and principles and will be able to apply them in real-world aviation operations.
Literature
Advised literature
ČERVINKA, Michal. Provozování letišť. Ostrava: VŠB-TUO, 2017, 112 s. ISBN 978-80-248-4115–1.
DOGANIS, RIGAS. Flying Off Course IV: Airline economics and marketing. London: Roudledge - Taylor and Francis group, 2010, 352 p. ISBN 978-0-415-44737-9 .
SHAW, Stephan. Airline marketing and management. Ashgate Publishing, Ltd., 2011. 323 p. ISBN 970-0-7546-4820-8.
DOGANIS, RIGAS. Flying Off Course IV: Airline economics and marketing. London: Roudledge - Taylor and Francis group, 2010, 352 p. ISBN 978-0-415-44737-9 .
SHAW, Stephan. Airline marketing and management. Ashgate Publishing, Ltd., 2011. 323 p. ISBN 970-0-7546-4820-8.