[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.
[2] BAINES, Paul, Chris FILL a Kelly PAGE. Marketing. 2nd ed. Oxford: Oxford University Press, 2011. ISBN 978-0-19-957961-7.
Terminated in academic year 2011/2012
Principles of Marketing
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 345-0310/01 |
| Abbreviation | ZMk |
| Course title | Principles of Marketing |
| Credits | 3 |
| Coordinating department | Department of Mechanical Technology |
| Course coordinator | Ing. Libor Nečas, Ph.D. |
Subject syllabus
Lecture:
1. Introduction to the subject
2. Marketing in market economy
3. Development marketing like entrepreneurial philosophically
4. Marketing scheduling and drive
5. Marketing macro - environment
6. Marketing micro - environment
7. Purchase behaviour consumers – consumer behaviour
8. Purchase behaviour institution
9. Market research
10. Marketing mix
11. Product and product policy
12. Price and price policy
13. Communication and communications policy
14. International marketing
15. Production marketing mix for international markets
1. Introduction to the subject
2. Marketing in market economy
3. Development marketing like entrepreneurial philosophically
4. Marketing scheduling and drive
5. Marketing macro - environment
6. Marketing micro - environment
7. Purchase behaviour consumers – consumer behaviour
8. Purchase behaviour institution
9. Market research
10. Marketing mix
11. Product and product policy
12. Price and price policy
13. Communication and communications policy
14. International marketing
15. Production marketing mix for international markets
Literature
Advised literature
[1] KOTLER, P. - Principles of marketing, Harlow: Pearson Education, 2014, 716 s.